Naive

Naïf – Natural Care for the Whole Family

Naïf is the Dutch care brand that makes natural, safe and fair products for babies, children and adults. From sunscreen and shampoo to facial care and nappy cream – Naïf develops everything with soft, skin-friendly ingredients without microplastics, mineral oils, parabens or silicones.

What makes Naïf unique is its transparent and conscious approach: all products are vegan, cruelty-free and dermatologically tested. They contain only natural ingredients such as cottonseed oil, avocado oil and linseed extract, which are gentle on the skin and the environment. The packaging is made of bioplastic based on sugar cane.

Whether you are looking for gentle care for a newborn baby, a child with sensitive skin or yourself as a conscious adult – Naïf offers a trusted choice for natural care without unnecessary additives.

Naive: Good Care. No Nonsense.