RAHUA, A special story...
A love story between a New York hairstylist and the Amazon rainforest. A special story…
Rahua - known for their pure ingredients and unparalleled performance - was created from a beautiful coincidence.
Fabian Lliguin, a well-known hairstylist and colorist in New York, was visiting the Amazon rainforest as an environmental activist and for a time teaching indigenous people about their land rights and human rights when he realized he was surrounded by women with fantastic long, shiny hair.
The secret was rahua oil. For centuries, members of the tribe, who live deep in the rainforest, had relied on this oil to nourish their hair and skin.
The women gave Fabian a bottle of Rahua oil, which he carefully took with him to New York in his suitcase. In his Fifth Avenue salon, he decided - as an experiment and without any expectations - to use the oil as a treatment for a client with extremely dry, damaged hair. After 10 minutes, her hair was completely transformed: from brittle and lifeless to healthy, shiny and bouncy. Fabian was as euphoric as his client. Here was solid proof that this ingredient, used for centuries, delivered tangible results!
Fabian knew that he had something very valuable in his hands and also knew that he had to treat it with respect. Rahua oil was - and is - produced by the Quechua-Shuar tribe in the same complex, ritual and sustainable way that has existed for generations. Fabian, who had long worked to support the indigenous people of the rainforest, did not want to disrupt this process.
Anna Ayers came on board in 2008. Together they launched the Rahua brand, drawing on the wisdom of a legendary people to formulate a unique line of innovative plant-based products to heal, nourish, beautify and transform.
Today, more than 500 families from the Quechua-Shuar and Achuar tribes and neighboring tribes work with Fabian and Anna to grow the rainforest ingredients used in Rahua's hair care and body care collections.
We created the Rahua brand to preserve and honor unique cultural rituals and traditional, sustainable ways of life that protect the rainforest and its people.
-Fabian, Founder-
